Understanding the buyer

As the seller, you control three factors that will affect the sale of your home:

  • The home’s condition
  • Asking price
  • Marketing strategy

However, it’s important to note that there are many other factors that influence a buyer, and you need to understand these factors when you decide to sell your home. When your home fits these factors, you can sell faster, and get a higher asking price. Victoria Cottle will use her knowledge of current market trends to help you decide to market your home.

Unfortunately, the most influential factor in determining your home’s appeal to buyers is something you can’t control: its location. According to the National Association of REALTORS┬«, neighborhood quality is the number 1 reason buyers choose certain homes. The second most influential factor is commute times to work and school.

While some buyers want to simplify their lives and downsize to a smaller home, home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s. Smaller homes typically appeal to first-time home buyers and “empty nesters,” or couples whose children have grown up and moved out.

Preferences in floor plans and amenities go in and out of fashion, and I can explain the “hot ticket” items that are currently selling homes in the Greenville area. If your home lacks certain features, you can renovate to increase appeal, but be forewarned: that’s not always the right move. By observing market conditions and activity in your neighborhood, I will help you determine whether renovation is likely to help or hinder your profit margin and time on the market.